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Identity DesignA company’s logo and identity mark should communicate the company’s personality, attitude and aesthetic values. Identity design is a very important skill to possess as a designer because of how integral a company’s identity is to conveying their values and core message. These are a few of the identities I have designed over the years.
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Corporate Identity and System DesignAs a company, it is important that your logo and identity system reflect your company’s culture. My goal with the redesign of King Sooper's identity was to develop a logo and design system that would hold up to the test of time. It was also important to develop a brand that would stand out amongst their competitors, and breathe fresh air into their company, reinforcing their value with the communities they serve.
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Multi-Component
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Sign Painting / Sign DesignThe craft of sign making is something that has always interested me because of its long tradition and dedication to craftsmanship. These two signs were both heavily influenced by the craft. The tattoo shop sign is a digital mock up where as the barber sign is one that I personally hand painted.
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Download My Portfolio and Resume |
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